News Releases
The immediacy of the news release makes it one of the most critical devices in print media, for the public and private sectors alike. The guidelines are clear: Get the who, what, when, where, and how, all in a few tight paragraphs. The Writers Group will prepare your news releases with content brief yet broad enough to keep readers from getting lost in the weeds ... but complete enough to capture the full import of your announcement.
In the end, the driving force behind every news release is the ability to project the most interest-generating impact with the least amount of rhetorical drag. NWG writers know how to convey the essential element of news release writing—Just the facts, please. They understand the rules governing good news release writing; more important, they are highly experienced in maximizing the message you want told.
The media statement can be your best line of offense or defense in getting a good word out, or in taking a position of accountability in the public forum. News editors don't have time to dig through non-essential paragraphs looking for your message. They want to get it in that all-important first graph. NWG writers don't waste critical editorial time. We write your news simply, clearly, and persuasively.
"The business of communication ... the art of language ... the power of professionals"
P.O. Box 27054, Washington, D.C. 20038-7054 | T: (703) 256-3814
